Since 2011 the company has been developing an interest in electronic cigarette, considering it as a useful tool to protect the environment (e.g. reducing the fine particles in the air released by the combustion of traditional cigarettes and decreasing the number of cigarettes butts that every year are thrown on the ground and in the sea, also lowering the related pollution problems). Delving deeper into this topic, the company realized the high potential that the electronic cigarette may have even in health care.
After a few years of uncertainty, where the big tobacco companies have been holding on to see the bursting of the e-cig bubble, today the scene has changed: the present is the third generation e-cig, there are hundreds of e-liquids producers , some countries –such as the UK- consider the e-cig as one of the best tool to be prescribed to those wishing to quit smoking and the stakeholders are waiting for a market regulation.
FEM2 Ambiente began collaborating with companies of the e-cig sector in R&D activities aiming to develop innovative protocols to ensure consumer safety and confirming the trend that the scientific community is clearly outlining: the e-cig is much safer than the traditional cigarette. Several innovative services for companies of the sector are born from these pioneering research studies.
In 2014 some new low-risk devices appeared on the market, the so-called “heat, not burn” cigarettes such as the iQos by Philip Morris International. Actually they aren’t electronic cigarettes (as they are made of paper and tobacco). The device heats up (not burns) and that’s the reason why it should be less harmful than a classical cigarette.
The stable collaboration with several university research groups allows Fem2 – Ambiente to undertake a research project to assess the toxicity of the “heat not burn” device in relation to traditional cigarettes and to modern e-cigs to clear the fog and provide useful information to customers.